Nike or Under Armor?

[noobtrader]

So the question is which would you buy, Nike or Under Armor?

Nike is offering a 2:1 split soon and has alot of the market as far as accessories. But Under Armor is starting to come up from behind and slowly catching Nike I think in the future.

[optimus25]

Nike has saturated the market and is looking for growth outside of the traditional sports arena. I think the market for athletic gear is in a level of slow growth as the "lifestyle" brand is starting to pick up steam.

Under Armour on the other hand is a fresh brand with a different "coolness" factor. I know that they are now making snow gear and I am sure that they are going to start to pick up more market share from Nike. I wouldn't be surprised if they got into the surf industry making under armour wetsuits. Its a great brand with greater growth potential than nike. Stock appreciation is all about growth so my pick is Under Armour.