24/7 Wall St.
01-14-2009, 06:40 AM
24/7 Wall St. Daily News
http://www.247wallst.com/images/2009/01/14/water_lilies_2.jpg (http://247wallstreet.typepad.com/.shared/image.html?/photos/uncategorized/2009/01/14/water_lilies_2.jpg)Coca-Cola (KO) has decided to market it flagship product as a way for people beaten down by the recession to feel better about themselves and the world around them.
The soft drink and snack company is launching a new advertising campaign the means to market Coke as an sorcerer's brew manufactured and marketed to cure all ills.
According to (http://online.wsj.com/article/SB123189331806379409.html?mod=testMod) The Wall Street Journal, new ads will employ optimism to sell Coke. " In a tough economy, the stakes are even higher for Coke to maintain its image as a beacon of comfort and optimism."
And, why not? Drinking Coke is cheap and, except for the sugar crash that comes when the effects of downing a can of soda have worn off, it stimulates the system. The load of calories should not cause a concern, as long as people are not sedentary.
Other than that, Coke is just fine.
Douglas A. McIntyre
http://feeds.feedburner.com/~f/typepad/RyNm?i=HZeZV5.P (http://feeds.feedburner.com/~f/typepad/RyNm?a=HZeZV5.P) http://feeds.feedburner.com/~f/typepad/RyNm?i=6PP0S6.P (http://feeds.feedburner.com/~f/typepad/RyNm?a=6PP0S6.P) http://feeds.feedburner.com/~f/typepad/RyNm?i=uP2sUV.p (http://feeds.feedburner.com/~f/typepad/RyNm?a=uP2sUV.p)
complete story here... (http://www.247wallst.com/2009/01/coke-ko-a-sugar.html)
http://www.247wallst.com/images/2009/01/14/water_lilies_2.jpg (http://247wallstreet.typepad.com/.shared/image.html?/photos/uncategorized/2009/01/14/water_lilies_2.jpg)Coca-Cola (KO) has decided to market it flagship product as a way for people beaten down by the recession to feel better about themselves and the world around them.
The soft drink and snack company is launching a new advertising campaign the means to market Coke as an sorcerer's brew manufactured and marketed to cure all ills.
According to (http://online.wsj.com/article/SB123189331806379409.html?mod=testMod) The Wall Street Journal, new ads will employ optimism to sell Coke. " In a tough economy, the stakes are even higher for Coke to maintain its image as a beacon of comfort and optimism."
And, why not? Drinking Coke is cheap and, except for the sugar crash that comes when the effects of downing a can of soda have worn off, it stimulates the system. The load of calories should not cause a concern, as long as people are not sedentary.
Other than that, Coke is just fine.
Douglas A. McIntyre
http://feeds.feedburner.com/~f/typepad/RyNm?i=HZeZV5.P (http://feeds.feedburner.com/~f/typepad/RyNm?a=HZeZV5.P) http://feeds.feedburner.com/~f/typepad/RyNm?i=6PP0S6.P (http://feeds.feedburner.com/~f/typepad/RyNm?a=6PP0S6.P) http://feeds.feedburner.com/~f/typepad/RyNm?i=uP2sUV.p (http://feeds.feedburner.com/~f/typepad/RyNm?a=uP2sUV.p)
complete story here... (http://www.247wallst.com/2009/01/coke-ko-a-sugar.html)