24/7 Wall St.
06-16-2008, 06:30 PM
24/7 Wall St. Daily News
What sort of would it be if you could only bet on sporting events by the results only? Who knows how much the bets were on the actual match going into sudden death today, but you can bet it was significant. It turns out there were traders pushing around brands of public companies as well, mainly that of Callaway Golf Co. (NYSE: ELY) and that of Nike Inc. (NYSE: NKE). The reason is rather simple. Nike is now almost synonymous with Tiger Woods, and Callaway Golf is a large endorser of Rocco Mediate. To add more of a small twist... http://feeds.feedburner.com/~f/typepad/RyNm?i=Gn14XI</img> (http://feeds.feedburner.com/~f/typepad/RyNm?a=Gn14XI) http://feeds.feedburner.com/~f/typepad/RyNm?i=tkMXmI</img> (http://feeds.feedburner.com/~f/typepad/RyNm?a=tkMXmI) http://feeds.feedburner.com/~f/typepad/RyNm?i=QBsfIi</img> (http://feeds.feedburner.com/~f/typepad/RyNm?a=QBsfIi)
complete story here... (http://www.247wallst.com/2008/06/tigermediate-ni.html)
What sort of would it be if you could only bet on sporting events by the results only? Who knows how much the bets were on the actual match going into sudden death today, but you can bet it was significant. It turns out there were traders pushing around brands of public companies as well, mainly that of Callaway Golf Co. (NYSE: ELY) and that of Nike Inc. (NYSE: NKE). The reason is rather simple. Nike is now almost synonymous with Tiger Woods, and Callaway Golf is a large endorser of Rocco Mediate. To add more of a small twist... http://feeds.feedburner.com/~f/typepad/RyNm?i=Gn14XI</img> (http://feeds.feedburner.com/~f/typepad/RyNm?a=Gn14XI) http://feeds.feedburner.com/~f/typepad/RyNm?i=tkMXmI</img> (http://feeds.feedburner.com/~f/typepad/RyNm?a=tkMXmI) http://feeds.feedburner.com/~f/typepad/RyNm?i=QBsfIi</img> (http://feeds.feedburner.com/~f/typepad/RyNm?a=QBsfIi)
complete story here... (http://www.247wallst.com/2008/06/tigermediate-ni.html)