ActiVision (ATVI) play?

[primer]

With a rather significant upcoming release (Call of Duty 4), what do you guys think about going long on ATVI? This game has been getting more 10/10 reviews than I've seen in a while for a FPS.

http://img103.imageshack.us/img103/4379/scxu2.png

[Luc1Grunt]

I agree the game will be a smoker, but I think it is already built into the current price.?>?????

[BuyOnDips]

I agree with Luc1grunt. I thought about buying ATVI last week, but decided not too since it's had a very good run. I thought the upside/downside potential wasn't as good as I like. FWIW, Jeff Macke on Fast Money really likes the stock though.

I'm thinking about buying CSCO for a short term play through earnings. I wanted to buy ACTU this morning at the open under $8.00, but my firefox browser hung up and I had to reboot. The stock jumped to $8.25 by the time I got back online and I had to pass. TXRH might not be a bad play either. They just reported good earnings.