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View Full Version : The Power Of Branding: Apple (AAPL) iPhone’s Extraordinary Margins


24/7 Wall St.
06-25-2009, 09:40 PM
24/7 Wall St. Daily News

Software is supposed to be a high margin business and hardware a sector in which most companies struggle with gross margins. Hardware components are expensive and there is almost no getting around that.Apple (AAPL) does not live by the rules that the rest of the tech industry does, so it may not come as a [...]

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