UARM - Under armour

[Pillsbury41]

Going public next week like Cramer says and I looked it up... http://baltimore.bizjournals.com/baltimore/stories/2005/11/07/daily2.html

Didnt think about it at first but looks like a buy next week. 2 questions tho

Which day is it opening?

Who else is going to buy it?

[ownitondvd]

My buddy recomended watching this show to me the other day. I have started watching it like a religion. I looked up under armor and I would buy it but I a poor college student. I have one semester left untill I get out and then the trading will be on. If I had the money I would buy it.
oh yeah.........BOOOOOOOOOYAAAAAAAAAAH!

[Luc1Grunt]

I bought four UA t-shirts prior to heading to Afghanistan. Outstanding product. Many of my troops bought them despite of quality cool max stuff uncle sam is supplying. I also notice alot of CIA/Blackwater/SF types using many of the lines. It is great stuff. If they can continue market share in the civilian lines (upscale), they should show steady growth.

On the stock/ipo.........I'm too new to know the ins and outs. Any experts out there? How about Class A vs. Class B and dividends.....

[church mouse]

I love the UA stuff- best waterbottle on the market. I am not sure how to proceed with this IPO, can anyone offer me advice? The last IPO I had to go through a broker. Is this the case with UA?
Thank you!
Beth Ann

[Morpheus]

Does anyone have a teenager at home who can comment on this Under Armor brand? Can't beat some real field research. Cheers.

[church mouse]

My son, who just graduated college, loves the stuff. He recently helped a real estate developer plan a super sports store and went heavy into the UA clothing and gear.
I also just noticed Cabelas had it in their catalog, so it seems to have a wonderful cross section of the market. That means, each person in my household would potentially purchase the brand- and thats just awesome, I believe.
Beth Ann

[Pillsbury41]

http://moneycentral.hoovers.com/global/msn/factsheet.xhtml?COID=106607

[Morpheus]

What is 'post-offering shares'?

[Pillsbury41]

http://www.winninginvesting.com/stock_market_glossary.htm#P

Save that site....

# of uotsatding shares to be traded after an IPO.

[trailer36]

Hey guys, new here but i wanted to post my UA experience. I am from Balt, MD and have played lacrosse through college and high school. Lacrosse is the sport where UA caught fire and many lacrosse players were wearing it before it caught on in all other aspects so i have seen it grow from when it was a virtual unknown. i also have 5 friends that work for UA and do print ads for them. i own countless products from UA and i have many friends and acquaintances that have apparrel as well who are not athletes. playing lacrosse at a Division 1 school (ohio state) i know that many colleges are signing deals with UA to do unifroms and outfit their team with all kinds of apparrel. this is by know means over and there is still a huge market for them to expand. every kid wants UA and will pick it over nike or addidas/reebok in a heartbeat. this will definitely be a buy for me on opening day.

[Pierre]

Hey T 36, that's quite a testimonial for the next hot IPO...
Sounds so exciting...
Must have...

[church mouse]

I did find out we can not participate in the OPI through Goldman Sachs unless we have an account, which I do not have. FAQ below:
Q: "Can I participate in an IPO (initial public offering) that is being underwritten by Goldman Sachs?"
A: "You should speak with your personal stockbroker about purchasing any stock in an IPO. You cannot purchase any securities (in an IPO or otherwise) from Goldman Sachs unless you have already an account with us. However, please note that, as our clients are primarily corporations, financial institutions, governments and high net worth individuals, we do not offer retail brokerage accounts."
i did phone them to try to get a date for the IPO, and they did "not want to comment on that". I called my broker at scottrade and he said I could put in an order for the stock once it became pubic, but he wanted me to know it would be a $27.00 trade. They would make the purchase for me in case I was away form my computer, but they could not even take an order yet as there is no date set.
Thats all I was able to find out!

Beth Ann

[englishman26]

I called my Scottrade peeps. They said that all I have to do is call them up on the morning of the IPO and they will do the trade for me at the internet rate ($7) and I won't be able to do it online.

They said that the IPO date is listed as Nov. 17th. (thursday). Doesn't mean it'll definitely be that date though.

[church mouse]

Amazing, englishman26. I spoke to Scottrade today and they said they did not know the IPO date, and told me that I needed to pay the broker assisted rate, which I believe is $27.00 per trade. They also stated that due to the inherent volatility of an IPO, they will only accept limit orders until after trading begins. I hope my broker speaks to your peeps before I place the order!
Thanks for the info, I will check back with them.
On another note, I was not aware that Scottrade does not accept drafts (transfers) from a checking account any longer. They said they had trouble with the system and they only accept wire transfers of funds from the bank, which can be a costly proposition, but quicker than waiting for the check to be delivered via mail.
Beth Ann

[metalheadrr3]

Wire transfers shouldn't be expensive [Bank of America does it for free] The only downside is that you have to transfer at least $100 for Scottrade [I have Ameritrade and they let you transfer any amount]. You could always drop off a check at your local branch too. That will still take a day or two.

[englishman26]

Yeah - Scottrade are having to upgrade there e-check system. I just mail them a check! 2 extra days doesn't really matter that much to me.

[umassjsp]

I am a 45 year old and I have been buying Under Armour for a while. I do a lot of running and the compression shorts are awesome. I used to buy the Champion brand before. Bought mine thru Eastbay, Road Runner Sports and at Dick's Sporting Goods. I am going to wait a month to get in and see where price is then.

[ChronicDDL]

This stock is a buy when it hits the market. Most of the solders in Iraq, pro athletes & college athletes wear Under Armour. Their product is the best on the market and they have expanded their lines and now make hunting Under Armour and more.

[optimus25]

Most people will not have access to the actual IPO. Institutional investors and other brokerage houses will have first dibs.

After the IPO it will start trading in the secondary market, which you and I have access to. The last IPO that I tried to get my client into opened at 10:30 Pacific Time-I'm a stock broker/financial advisor. My broker/dealer suggested buying on limit as most IPO's are very volatile during the initial trading day. If some people can't get in on the first day at the price they want I suggest holding out a couple of weeks or months until the stock's demand has dropped off. You can see this action if you follow VLCM & CMED.

But if you absolutely can't wait it'd be fine to get in the first couple of days and watch the stock runup.

[MrAnderson]

Does anyone have a teenager at home who can comment on this Under Armor brand? Can't beat some real field research. Cheers.

I hail from the great state of Maryland.

I am 29 years old and my wife and I have been discussing this topic since August. She first caught wind of this over the summer so we have been patiently waiting for UARM to go public.

She is a graduate from Maryland University College Park where the owner, Kevin Plank, is a graduate himself and created his product that we all know as Under Armour. It's a local company that is going to take off once it goes public.

I personally own 2 shirts and 1 set of shorts. It's an amazing product. Cramer was right when he stated that kids want UARM not Nike etc. If you go into Dicks Sporting Goods, UARM dominates the front center isle. Nike and the others are in the back collecting dust. Under Armour is solid product which works. When you buy one of their products your actually purchasing a product that does what it's supposed to.
Professional and college sports organizations are going to start outfitting their teams with this product. College Park already does.

I don't think I will be able to buy the IPO but once it opens to the public -booya!!

Mr. A

http://www.rhsmith.umd.edu/news/stories/2005/graduation.html

1100 Business Leaders Enter Workforce
Under Armour Founder Kevin Plank Delivers Commencement Address


Kevin Plank '96, founder and CEO of Under Armour Performance Apparel, delivered an inspiring keynote address to a packed Comcast Center. "I'm appreciative of the life and business skills that UM taught me," he began. Drawing on his experience as a football player at Maryland and his keen entrepreneurial instinct, Plank recounted his vision and roadmap to "creating the world's greatest football undershirt."

While still in school pursuing his bachelor's degree in marketing and playing football, Plank came up with the idea for a new kind of t-shirt -- a unique microfber sports shirt -- in a market that no one had addressed and launched Under Armour. Not thwarted by negative feedback from "95 percent" of the business people who didn't think he could compete against the big footwear companies, he took his seven t-shirt prototypes right to the athletes and received positive feedback.

Within the year 12 college teams and 10 NFL teams were wearing Under Armour. In 1996 Under Armour had about $17,000 in sales, said Plank. The company has grown dramatically since then and in 2004 sales soared to $206 million. The company is an official supplier to Major League Soccer, Major League Baseball, the National Hockey League, USA Baseball, the U.S. Ski Team and numerous NFL teams and division I-A college football teams.

Plank encouraged students to keep in touch with the University of Maryland after graduation, stressing how he relied on his friends from UM and family as Under Armour got off the ground. For the first two years, he ran his business out of his grandmother's house in Georgetown with one business partner he met in school. Now, Under Armour's international headquarters are in Baltimore and they have 500 employees.

He offered three key points for creating a good business plan, and said he runs his business like a sports team. First, he said, define your roadmap. "Good opportunities won't come to you, you must build a roadmap." Second, make a decision. The ability to make decisions is what matters, he stressed. And third, execution.

"All the good ideas have not been taken," said Plank. Find what you are good at and have a passion and conviction for, and create a team that has strengths where your weaknesses lie. "Don't be afraid to right the course," he said if you aren't happy where you are going.

Building on the Under Armour motto, he asked students to give back to UM. "Protect this house," he concluded. "This is our school, our house."

[stockviper]

I have been consolidating my portfolio and weeding out some of my poorer performers to obtain cash to buy buy buy as soon as UARM goes public. I feel it's a can't miss so I'll be dumping any available extra funds into it.

[KayGee]

I called my local scottrade office and they had no idea whether or not going through a broker the morning of going public would be faster than waiting by the computer. I'm guessing going through the broker is faster, right? Also, do you know if I can set up a buy through a broker beforehand to ensure I get in right away, like a day or two before? thanks

[metalheadrr3]

With Scottrade I would advise you to go through a broker. Their computers might not be able to let you get in until the following day. A lot of their calculations [buying power / margin rates / ect ect] are based on previous day's close ... well for an IPO there isn't a previous day so that screws with the system.

[optimus25]

Link to SEC filing:

http://www.hoovers.com/free/co/secdoc.xhtml?ID=106607&ipage=3765360&doc=0&attach=on

[Beaker]

I stopped by my local Scottrade office this morning and they took my limit order for UARM at the internet commission rate. It already shows up on my Scottrade online status as an order pending.

My wife works at Big5 and she says UnderArmor is hot, she's never seen it go on sale because is sells so well.

[trailer36]

no, under armour never goes on sale, EVER!! my friends who work there verified this.

for those who care i was told that the price has now been shifted to $10-12 per share and final pricing is done on thursday night. the stock should hit the market on friday morning. i hope this helps anyone as excited as i am to get in on this.

[church mouse]

As I am so new at this, would soemone be kind enough to give me guidance? The broker at Scottrade asked me for an amount for the limit order, and I said $22.50. Does this mean I may end up paying more, say, than someone who sets a limit at $16.00?
He said I could call anytime and make changes, so it is not too late for me if I have made an error.
I know you are all seasoned at this, but I have to say I am finding the expectition of watching this thing hatch very exciting! Very different from mutual funds.
Thank you so much.
Beth Ann

[Morpheus]

church mouse,

From my experience, it very much depends on your brokerage. When you set a limit buy order at $22.50, one of the following may happen:

- A bad online broker may place a bid order at your limit price even if the current bid/ask price is well below that.

- A smarter online broker would fill at market price as long as it is below your limit price. Therefore, you won't overpay

- If the bid/ask price is above $22.50, well, nothing gets filled.

[Beaker]

The limit price is a safety stop point. All it means is "do not buy it if the price is above $22.50.

An online electronic broker (especially one that executes orders in under 10 seconds) will not put any thought into what to buy your order at.

The limit price is not supposed to affect what the price the stock is bought at. The broker shouldn't say "oh, I can wait a minute, then buy the stock for my client", that would be bad.

If the stock opens at $15, then Scottrade will buy it at $15.

If the stock opens at $22.51, it won't buy any for you (since your limit is $22.50) unless it falls to 22.50 or below.

One thing to consider, there will be a lot of orders that will execute instantly as the stock opens. The first 10 seconds of trading will be complete chaos as all the pre-open orders are executed.


Another thing to realize about stocks is that there isn't a "price the stock is at", there are "bids" and "asks". Someone correct me if I'm wrong here, but a "bid" is the price one person is offering to buy the stock at, and the "ask" is the price another person is offering to sell at. The "current price" is the price of the last transaction.

So if a stock is at $12.50 for example, the next "bid" may be set by someone with a limit order at 12.47 and someone else may have an "ask" to sell at 12.52. The only way the stock moves is if someone buys the ask price, or someone sells at the bid price.

[englishman26]

Good summary Beaker - that should be on the "noobs read this" list!

[Pierre]

Out of curiosity?
Aside from calling your brokers to set limit orders and reading all of the glowing testimonials about the company's product on this board and of course Jim's recomendation...
Did any of you call the company? Visit the website? Check out earnings?
Shop the stores? Find out profit margins? Distributors? Retailers other than Dicks? Price points? Sales Expectations? Target markets? Advertising?
I'm personally gonna sit this one out cuz I don't want to chase this one...
Been there done that...Good luck to the rest of you, I hope it goes well!
Should do well, depending on your entry price...

[church mouse]

Hello Pierre,
I am sorry I can not answer most of your questions, because I am new to stocks and another here with more expertise can shed more wisdom, but I can answer two.
I think what makes this company unique and so potentially successful is that is has a cross-over market that is unlike any other company I have ever seen before it's IPO. For the teens to be wearing the same brand as the professional athletes is not unique. However, for the teens to be wearing the same as the professional athlete, who is wearing the same as the sportsman who shops Cabelas outdoor wear, and the housewife who is carpooling the kids to school, who is wearing the brand that the banker wears on weekends is quite unusual. Nike did come close to achieveing this, but not before it's IPO.
Although I am in a remote area, I was able to go to the more cutting edge shops within three hours of my home and find the UA brand has a wonderful presence. Keep your eyes out for their new ad campaign. It is wild, and will capture attention if nothing else.
I am old enought to be a fan of Peter Lynch, who ran Fidelity's Magellan Fund for thirteen years, I believe. He taught a concept of investing in what you see moving, gowing, being purchased, and this is why this company caught my attention. I like the stuff, my husband likes it an our son likes it. Thats unusual in this household and itintrigues me.
Off topic- my personal reason for going ahead with this is possibly unique as well, and I apologize in advance for the length. I am a supporter and web advisor to the board of Childs Hope International www.childshopeinternational.org
We have just has as a houseguest the husband (pastor and former Masai warrior) and wife -natives from Kenya -who run this orphanage. They were in the US to try to raise awareness for this situation, their fare sponsered by the three churches in the US who currently support them. I have known them and have contributed to their work for two years.
They have opened up their home to tend to the street children of Naivasha Kenya, whose parents have died of HIV- children who have no hope living an addicted life of glue additiction sleeping burrowed under rocks infested with parasites of all kinds. The govenrment is requiring Jeremiah and Beth to provide a bigger house than they currently have before Febuary first, or they will send the children back out on the street. They often go hungry for days so that the children can eat.
I know my donation would not go very far as is, but am hoping my donation invested in this IPO will grow and be more of a help for these children. I know this doesn't have a whole lot of street logic, but with the heart for this cause and these children I have, this is my reason for taking this risk. Stupid, some might rightfully say, but we shall see what becomes of it all!
Have a great day~
Beth

[Beaker]

I have couple questions.

1. In the opening few seconds, when all the pre-opening orders are being executed, since no one owns stock, who is selling shares to the people buying, and how does the price get set?

2. I hear it will go IPO Friday, anyone know where to get more info?

3. Also, anyone want to take a wild guess at what it will open at? A range?

[trailer36]

Friday is the opening, yes. my broker's research team gave me the info. as to gues an opening price, very hard to say. dont know exactly how much hype there is about this because i had actually turned my broker on to this, he had heard no buzz about it.

Pierre,
Here is what i know. The IPO is being used by the owner to pay off the money he owes the major investor in the company so he can become majority owner, thus drastically lowering company debt. You can buy underarmour at any sports shop whether it be all encompassing or sport-specific, not just dicks. kids will pick UA over nike and reebok 10 out of 10 times and it has become a household symbol (at least in the Balt area) for anybody who does some sort of athletic or outdoor activity. The bottom line is the stuff really does work and is a great product.

As for advertising, the University of Maryland is a huge marketing machine as their football team is totally sponsored by UA and they even make the jerseys (the CEO went there). They earned a huge spot in the recent film "The Bad News Bears" as the oppossing team was totaly outfitted in UA. There are billboards all over the place on the east coast and they have even opened outlet stores to move more product. They also have commercials that run nationwide (You must protect this HOUSE!!) to promote product.

As i said before, i grew up in baltimore, maryland and i have seen this stuff grow from its infancy. i owned 3 shirts in 9th grade (1996) and have stuck with it ever since. I played lacrosse at ohio state and know that everyone on my team had UA apparrel and everyone from ALL of the teams at Ohio State (over 900 athletes, teams like football, hockey, volleyball, baseball, track, to name a few) had UA stuff. The stuff is so popular that they are making team UA for lacrosse and baseball teams in both college and high school. this will not stop as there is such a huge demand for the stuff at all athletic levels and ages.

Sorry for the long rant, hope this helps.

[Pierre]

Hey guys no offense...
But....what?
It's not my portfolio but if someone wants to put in a limit order @ 22.50
for a stock that will open @ 12 well...my bad!
I live on the East coast and have family who live in Maryland, now I personally have not seen all of these billboards all over the east coast...my bad!
I went out to buy a UA product for my son this weekend and could'nt find a thing @ the largest indoor mall in Raleigh...my bad! ( ended up goin to dicks)
10 out of 10 kids choosing UA shirts over nike & reebok... sounds like hype to me...my bad!
Most of the troops over in Iraq wearing UA stuff, I live next to Fort Bragg and well again, sounds like hype...my bad!
Poor Nike & Reebok, they should just declare bankruptcy already...

If all of you guys are just so brand new to trading as you claim, you had better start seeing hype for what it is, but then again...
As for Church mouse, why don't you just place your order like you did with your last IPO, through your broker.
Oh well, like I said no offense, it's your portfolio...
Good luck to all of you!

[church mouse]

Hi again, Pierre,

I did place my order with my broker at Scottrade, so it's all set! I did some searching for you and I think I may have found some of the info you were asking about- not sure though.

This is taken from the MarketWatch write up, which listed UARM as it's IPO pick of the week. I hope it has some of the stats you were after:


Strong Financial Footing

Although Under Armour's business has been around for nearly a decade, it has taken off over the last few years.

Revenues have grown from just under $50 million in 2002, to $115 million in 2003 and $205 million in 2004.

In the first nine months of 2005, sales have grown 43% to $194 million.

Despite its rapid growth, operating cash flow margins have also shown steady improvement, rising from 9.4% in 2002 to 9.6% in 2003 and 12.4% in 2004.

While Under Armour appears to be a well-run company judging by its impressive results to date, its aggressive growth strategy adds risk and it faces fierce competition from major apparel and sporting-goods brand leaders, such as Nike and Adidas, as well as dozens of knock-off manufacturers.

In addition, there is some customer concentration and quarterly results have been volatile due to the seasonality of the business.

Despite some corporate governance issues, such as the sale of 2.5 million shares by insiders and the fact that Kevin Plank will retain voting control through his ownership of Class B common stock, we believe this IPO will be well-received by investors given its strong track record, powerful brand momentum and attractive prospects for growth.

In addition, the price tag is likely to get investors' attention based on its trailing cash flow multiple of 10.7 times being a big discount to a comparable fast-growing branded apparel maker and recent IPO Volcom.

Take care and enjoy the day~
Beth Ann

[Pierre]

Hey Church Mouse;
Thanks, but, I already have all of that information. Already did my dd, which is why I'm not gonna chase this one.
Tomorrow's the big day for you guys, I'll be rooting for ya!
Once again, Good luck to all of you!

[jhumphr]

Has anyone heard anything new on this? I called their HQ in Baltimore and was directed to send an email inquiry to their InvestorRelations email address.

[reed]

jhumpr, I haven't heard ANYTHING about this...i suggest you email investor relations.

[Beaker]

source (http://www.ipohome.com/marketwatch/iponews2.asp?article=4865)
Under Armour prices shares above range at $13

source (http://www.thestreet.com/_googlen/funds/jondmarkman/10253301.html?cm_ven=GOOGLEN&cm_cat=FREE&cm_ite=NA)...Under Armour ... will probably make its first trade in the high teens

Jim Cramer (http://www.thestreet.com/_tscwrap/funds/madmoneymailbag/10252611.html)
I think it is reasonable to pay up to 25% higher than the final offering price once the stock starts trading.

13 * 1.25 = $16.25 would be "reasonable" to buy at


yahoo has a nice web page listing IPO's
http://biz.yahoo.com/ipo/prc_cal.html

[underpaidteacher]

As a teacher I can tell you that the kids are eating this stuff up. I only wish I had more money to toss at UA.

[retire@40]

I can give you another prospective on the company.

I am currently active duty in the Navy. I know both the Marine Corp and the Navy are looking at Under Armor to produce undershirts for our uniforms.
This would mean that it is issued to us @ boot camp. Also with it being a uniform item, all current personel would have to buy these also. That would be a huge contract and a huge increase in revenue for the company.

Hope this helps.

[momoney]

Pierre - I agree, it is your bad! You seem to think no one else does research. I also notice when looking at some of your post, you seem to be negative unless it's a stock YOU are pumping. I too live in Maryland and UA is all over not just in DICKS. Not sure where your relatives are hiding. I'm sorry "the largest indoor mall in Raleigh" does not carry UA, but that does not tell me much 8O. I think if you look at the company financials alone and try to decipher the "research" you indicate you did, you would not be so negative.

Cheers

[Pierre]

Man, it's gettin "thick"...

I hope you guys do well!
Good luck...

[Pierre]

Hey Mo;
I said I would'nt chase it!
BEEN THERE DONE THAT!

And, like I said; Good luck to all of you!

*while you're at it, can you please list all of the stocks that I'm pumping...

[Beaker]

Pierre makes a good point to challenging us with "have you done research"

even if it did seem to be said in a non politically correct way, I'll take all reasonable challenges to any stock I'm hyped up about, gotta make sure I'm not missing anything

everyone's entitled to their opinion, especially when there's only one person taking the "don't buy" side

BTW, is there any "usual time of day" that an IPO stock starts trading?

[Morpheus]

Just got up and looks like UARM quotes are not available.

[Beaker]

looks like it opened at 27 a few minutes ago

[metalheadrr3]

Well the lucky people who got in on the IPO made a nice 100% in a day.

[dmanos]

Just as fast as I can refresh my data this thing is skyrocketing!!

[metalheadrr3]

Well right now it seems to be floating at 26.80 - 27 range

[Morpheus]

10 million shares traded already and rising fast. Most active today. This could close near 20 million shares by the end of the day.

[Beaker]

10M shares, still around 26.60

I definately wouldn't use the words "skyrocketing" or "rising fast"

"flaoting" is definately the word so far

26.40 now


http://ichart.finance.yahoo.com/b?s=UARM

[metalheadrr3]

Floating downwards it seems. Wonder if activity will pick up again as the day goes on. Also curious to see what Cramer says.

[aj14]

...and I quote, "When this thing opens you buy as much of it as you possibly can..."

Opens at $31. You can buy all you want at $26 now. Any ideas on what we can do next to make back $5.00 in the next couple of hours?

Another Cramer bag job!!!! Bet he got some on the deal; and I'll also bet he doesn't own them any longer.

[SupraSaiyan]

...and I quote, "When this thing opens you buy as much of it as you possibly can..."

Opens at $31. You can buy all you want at $26 now. Any ideas on what we can do next to make back $5.00 in the next couple of hours?

Another Cramer bag job!!!! Bet he got some on the deal; and I'll also bet he doesn't own them any longer.

Hold your position. The market makers are just triggering the stop limits of those who purchased in the early morning. Its heading north as I am typing this right now. Should be a very nice close after all the stop limits have been triggered and the MM take their profit at a much higher price.

[aj14]

Hmmm....assuming they excercise the shoe, the stock has already turned over more shares than were issued. Not a good sign. My money says it never sees $30 again this year.
Thankfully we didn't buy it.

[Beaker]

My money says it never sees $30 again this year.

you gonna buy now, to earn 4 points, then? ;)

[deepinwonder]

AJ14, I don't know where you pulled your quote from, because you didn't say, but Cramer actually said this on Nov. 11... from the Mad Money Mailbag re thestreet.com:


Jim, how can I get in on that Under Armour IPO?

-- Evan from New York

James J. Cramer: Call your brokerage firm and tell them you want in on the deal. Unfortunately, this looks like it will be a hot IPO, so it will probably be reserved for institutional and large retail clients. But, take a shot. You just might get some! However, if you can't get in on the offering, I think it is reasonable to pay up to 25% higher than the final offering price once the stock starts trading.

Twenty five percent up from $13 would be $16.25, not hardly $31.

[aj14]

My money says it never sees $30 again this year.

you gonna buy now, to earn 4 points, then? ;)

No, i was just picking a number....it's done right here....won't trade over $26 again today, unless the market is up at least 100 on expiration, and that doesn't look likely with the internals deteriorating.

[aj14]

AJ14, I don't know where you pulled your quote from, because you didn't say, but Cramer actually said this on Nov. 11... from the Mad Money Mailbag re thestreet.com:


Jim, how can I get in on that Under Armour IPO?

-- Evan from New York

James J. Cramer: Call your brokerage firm and tell them you want in on the deal. Unfortunately, this looks like it will be a hot IPO, so it will probably be reserved for institutional and large retail clients. But, take a shot. You just might get some! However, if you can't get in on the offering, I think it is reasonable to pay up to 25% higher than the final offering price once the stock starts trading.

Twenty five percent up from $13 would be $16.25, not hardly $31.

On his little show there in the evening, i thought i heard him say to buy as much as you could as soon as secondary trading started.

[paydabill]

IPOs are a strange breed. It is 12:30 (CST) and it is at 15 mil shares and has been hovering around 25.69. Hype on the street and sales looks at this stock to be a $32 stock.

What we will see is a pull back the next couple of days (all the quick change people will bail), and then the standard traders will jump on. People do not buy IPOs in the first couple of days unless they are apart of it (or they really think it has potential), but once it creates a base at 25 - 26 then the swing traders will get on and the long term people will buy.

This is a strong company financial wise, and they get a lot of support from the NBA, NFL, NCAA, and high schools.

[SupraSaiyan]

I'm sure if not today, then tomorrow AM we should see the stock rocket as I'm positive Cramer will cover UARM on tonight's Mad Money and probably his 3:30 show.

[SupraSaiyan]

Sorry, I meant on Monday.

[Beaker]

First U.S. stock to rise 100% in trading debut in five years (http://www.marketwatch.com/news/yhoo/story.asp?source=blq/yhoo&siteid=yhoo&dist=yhoo&guid=%7B04CBDF0B%2DE8AC%2D4296%2D8F2C%2D88CDF62BB4 59%7D)

My buddy said he was at the gym this morning and everyone was wearing Under Armour.

Unfortunately, as a noobie to stock trading I learned about a little thing called "free ride" today. I sold INTC 2 days ago and didn't know I needed to have cash to cover the purchase of UARM in order to sell it. (it's a little more complicated than that). So I need to hold on to it until Monday morning (unless I want to wire money to Scottrade, but I'm not going to sweat it.) Now I know for next time (either apply for Margin, or just wait 3 days between selling's on that account (my play account)).

[deepinwonder]

On his little show there in the evening, i thought i heard him say to buy as much as you could as soon as secondary trading started.

You thought you heard him say that... well, now you know what he really thinks about IPO's. Twenty five percent above the offer price, in general. :wink:

[Beaker]

On his little show there in the evening, i thought i heard him say to buy as much as you could as soon as secondary trading started.
I heard him suggest buying 50 shares on his radio show.

[SupraSaiyan]

So did anyone on here pick up any shares @ $13?!

[Beaker]

So did anyone on here pick up any shares @ $13?!50 at $27 :roll:

[Damon]

My grandfather was supposed to pick up 5K-10K shares @ the IPO price of $13 on my reccomendation. I hope he was able to get it.

[RRX]

I got 35@$26.50. this is my mad money account. Using proceeds from another stocks earnings. OPM the only way to play

[Morpheus]

Someone called in to Cramers radio show saying he picked up IPO shares. He must have a sizable account with Goldman. Good to know someone with an account that size listens to Cramer and bothered to call in and wait on the line. Booya Jimbo

[Pierre]

well.....

[Pierre]

Congrats guys!
Looks like you guys almost doubled your money...
Good job...

[aj14]

well.....

...well, unless everyone was very clever, no-one who bought the stock in the secondary market made any money...except for the brokers!

[aj14]

well.....

...well, unless everyone was very clever, no-one who bought the stock in the secondary market made any money...except for the brokers!

[Beaker]

talk about a stable day for an IPO

check out that flat line chart:
http://finance.yahoo.com/q/bc?s=UARM&t=1d

[Pierre]

Wait a minute...
So, the stock actually opened @ 31 on the open market and it's now trading aftermarket @ 25 and change...
I sure hope you guys got your ipo shares @ 13...
I'm still rootin for ya!
Good luck!

[aj14]

Wait a minute...
So, the stock actually opened @ 31 on the open market and it's now trading aftermarket @ 25 and change...
I sure hope you guys got your ipo shares @ 13...
I'm still rootin for ya!
Good luck!

Nobody in this room got stock on the deal, you can quote me on that. "Great accounts" (think FIDO) got maybe 50 or 100,000 shares...maybe. Small institutions got a few hundred at most. Retail got zilch.

[Beaker]

Wait a minute...
So, the stock actually opened @ 31 on the open market and it's now trading aftermarket @ 25 and change...
I sure hope you guys got your ipo shares @ 13...now you're just being mean

[deepinwonder]

Hard to say what this one is going to do, but good luck to anyone who bought it. :!:

[pmb1010]

I registred just now only to respond to this thread.

I have an account with Fidelity. I'm on the east coast, I do not have ability to trade before or after hours.

I knew about this, and tried since 7:30am to post an entry to buy some of this stock. I also did what everyone else thought, 25% over open would be sufficient. So I tried every 5 minutes. About 8:40am, I could finally enter a limit order for 150 shares at a limit of $16.50

I thought I was all set. Watched the 9:30am open. Clicked refresh a bazillion times thruout the morning.
About 10:10am, it finally "hits" and shows $31 open.

THERE WAS NO WAY FOR JOE AVERAGE USER TO CAPATALIZE ON THE "$13" OPEN. I tried.

The "100% up" on this stock is plain bull$hit, plain and simple.

Yes, anyone that bought at $31 open, lost money as it closed lower.

So much for that process. I'll go back to using cramer as suggestions (I will not buy until days after his "recommendations") and only after I thouougly investigage the stock, and wait for pullbacks or what I think is a good buy.

[church mouse]

I was unable to tune into Mad Money last night, and see from Thierry's recap post that Cramer discussed UARM during the show. Would anyone be kind enough to tell me what he said?
Thank you,
Beth Ann

[Pierre]

Hey PMB;
Good Job! You did'nt chase it.

Hey Beak;
Sorry, I'm just trying real hard to be politically correct.

Yeah... no...ummm... seriously folks...
Don't panic, let the stock come in a little more on monday...
average down if you have to...
But what ever you do... don't chase this one...
For God's sake, it's an underwear company and despite all of the absurd claims on this thread; " all the sports teams", " all the kids are eating this thing up", " possible contracts with the United States Navy and the Marines", "Everybody in the gym", not to mention "most of the soldiers in Iraq", Oh well... it's just human nature...

To all the real newbies; buy the stock not the hype...
Good luck to all of you, do your homework, study the financials/ earnings/guidance/embrace upward revisions, listen to the conference calls, pay attention to the charts, watch the vix, don't fight the fed, watch Japan, China and especially India, keep an eye on Europe, check in on the 10 year, watch energy prices, know what's going on in Washington, follow progress in Iraq, follow the housing market/ watch the 30 year fixed, keep an eye on the 06 elections and then 08 and the Hillary campaign and 2012, get ready for the Katrina rebuilding boom and the return of our troops late next year ( that should be a huge catalyst, coupled with the end of interest rate hikes and a new Fed chief ), read and study every trading book you can get your hands on, after you do all that, then watch Cramer.
I know, sounds pretty boring, if you'd rather not do that just follow all the hype and pump & dumps on these boards or better yet just go to Vegas, it's da same thing!
* Actually they're are about 8-10 posters on this board who are akamai. I follow and learn from them. You should too.
Have a good day, it's Jim -beam time! 8)
Oh yeah and for lunch I just might have a lil cavvyr wit me big mac! Oops, I meant cavier, no,no it's caveare ummm... Thierry, please help me!

[Beaker]

Pierre, no worries, I was just joshing with ya

Beth Ann:
I listened to RealMoney radio show http://thestreet.com all week and say Mad Money all week

I don't remember any mention of UARM on Friday, but I remember him saying last week he said to try calling your broker and get in at the offering price, but if not, don't pay more than 25% above the final offering price (somewhere in the $16 range, as I calculate it)

On the radio show yesterday someone called up and said they were able to pick up 100 shares at the offering price ($13 I believe) and he asked Cramer if he should hold it. Cramer said he thought the stock would work its way up to 30, but he said for someone that just got lucky like this one guy did, he would pocket the $1000 profit and go buy something nice for himself.

You can hear for yourself
http://www.thestreet.com/m/_tscradio/radio/
click on Listen Now
scan ahead to 2/3rds in, at the 28 minute mark on the timeline

P.S. I re-watched the recap (last 5 minutes) on Friday's Mad Money (thank you TiVo!) and there was no mention of UARM, that I saw

[Beaker]

Well, I'm out. It went to 26.25 and I put in a "stop" at 26 (had bought at $27). I lost $50, but it was worth the fun.

GL to the rest of you.

[optimus25]

The stock might trend lower as people will start taking profit. The number one lesson I learned about IPO's is that you should never buy it at the open unless you are willing to hold it for long term or you are willing to trade the first day volatility.

[optimus25]

Hopefully not too many people got burned on this one. Surprised to see it gap up so high, but I guess the demand exceeded the supply (float).

[deepinwonder]

I resisted the temptation on this one and agree with you about not buying on the first day, unless you are willing to trade the volatility. Considering how eagerly it was antipicated, this was a given. By the time it got to the general market, it was just too darned high, imo. Also think their merchandise and growth is limited in scope, so even though they do have hot merchandise, the upside on current stock prices was questionable to me.

[Beaker]

I'm surprised at how stable the stock is, I was expecting +/-25% intra-day swings, but its surprisingly stable for an IPO that "set an opening record high (above final offering price) since 2000"

[deepinwonder]

Waiting even two days got you a few dollars off the price it was going for in general trading, if you wanted in, and the dust still hasn't settled, either way. Could start going back up again, if they report high consumer sales for the holidays across the board, but who knows? Could be profit taking and shake a lot of people out, if it continues down. I had thoughts about Sealy's intended IPO, but they never did come out with it.

[Gurudian]

Super Bowl XL: 02.05.06
T-Minus 67 Days
Long term investment?

[SupraSaiyan]

Sold half my position early in the AM as I saw the downtrend. Then later positioned myself with more shares with the shares I sold in the morning! Sweet! I wonder if a call to Cramer would help start the runup for tomorrow... Good luck all.

[englishman26]

Well i put in a limit at $18 for 100 shares but it basically opened at $31 and has been dropping precipitously ever since. Cramer warned on the thestreet.com to not buy after the opening day. 25% above opening is perfectly reasonable but it was simply too hot for most normal bods to get in anywhere near that.

I don't understand why anyone would pay 100-150% over the asking price and think they're getting a good deal. Call me if you want to buy my old car - I like you!

[optimus25]

Bounced off the $21 dollar level. Its worth a look now but I'd like to see more weakness before I place a bet on this one.

[SupraSaiyan]

I sold half my shares this morning and picked more up at $21.90. Not trying to pump this stock but just so everyone knows, I bought in initially at $28.40 on the first IPO day. I'm still in the red from selling and buying in at a lower price. Just trying to make up my loss.

Now that I have that out of the way, I think this stock is ready for a good runup. We'll see. Good luck all.

[Gurudian]

Awards
Sporting Goods Business' Apparel Supplier of the Year
Sporting Goods Business'
For an unprecedented third consecutive year, Under Armour® has been named SGB’s Apparel Supplier Of The Year.

PROTECT THIS HOUSETM
The American Marketing Association
Baltimore’s chapter of the AMA awarded Under Armour its top accolade – campaign of the year – for 2005.

Industrialist Of The Year
The Baltimore Museum of Industry
Kevin Plank is the Baltimore Museum of Industry’s Industrialist Of The Year for 2005.

Marketing & Creative Top Spot
The American Business Association - 2005
Steve Battista and Marcus Stephens have been named Best Marketer and Best Creative at this year’s Stevie Awards.

Small Business Under 30
Business Week's "Small Business Under 30" Award
Presented to the top business leaders nationwide under the age of 30

40 Under 40
Baltimore Business Journal's "40 Under 40" Award
Given to the Baltimore area's top 40 business leaders under the age of 40

Supplier of the Year
The Sports Authority "Supplier of the Year" for 2002
One of this nationwide retailer's top honors, awarded to its number-one sporting goods supplier.

Rookie Supplier of the Year
Modell's Sporting Goods "Rookie Supplier of the Year"
Awarded to this premiere sporting goods retailers' top supplier each year.

CEO of the Year
"CEO of the Year" 2002 by Baltimore Smart CEO Magazine
Kevin Plank was selected for his role in changing the entire apparel industry and for exponential profit growth during a tough economic climate

25 Leaders To Watch in The Sports Industry
Among the "25 Leaders to Watch in the Sports Industry"
by the Sporting Goods Manufacturers Association

[berberick]

This stock is crapppppppppppppppppppppppp . It is not worth what it is trading at . Maybe 18-19 .

[Gurudian]

Aside from simply stating a claim where is the evidence or proof behind it? 8O Are you bashing on the company and/or product? Or just trolling?

[Will]

Under Armour to Be Official Outfitter of Auburn Athletics

[church mouse]

What an active day for UARM- up over $1.50 as of noon. Finally out of the house of pain.
Beth Ann

[Pierre]

Congrats Church !
I'm still rootin for ya. Hope everything is well with you.

[the_menace]

You know, I should have bought this when it was IPO. I was already using the gear months even before it was traded publicly!

[Pierre]

No Menace, you did the right thing, ya did'nt chase it on IPO day...
but, you should have bought it a couple weeks later when it hit low 20's...
Point is, don't chase the hype, let the stock come to you, on the other hand, their is that young startup internet company called google, but that's another story...

[the_menace]

No Menace, you did the right thing, ya did'nt chase it on IPO day...
but, you should have bought it a couple weeks later when it hit low 20's...
Point is, don't chase the hype, let the stock come to you, on the other hand, their is that young startup internet company called google, but that's another story...

Oh OK, its something I'm going to keep an eye on since I like their products.

[church mouse]

Lovely day for UARM- up over $2.50 today!

[jstdx316]

Why is it up so much today? Anyone know?

[church mouse]

I did notice Cramer had an article called "Under Armor's Over the Top Holidays" today- not sure what else was out for news though.

[the_menace]

Lovely day for UARM- up over $2.50 today!

Time to put a stop. :wink:

[jstdx316]

Will this thing ever stop gaining 3.00 per day??? This is amazing! I have my stop at 38 now keep going!

[Will]

who's kicking themself?

I know I am

[meth]

yah, whats the deal, what is making this go up?

i shoulda bought more. :roll:

[Damon]

who's kicking themself?

I know I am

I'm not; I'm not that flexible. There will be plenty of other opportunities.

[madcowdisease]

What the hell is driving this thing up?

I bought it at the first day it was offered to non-Goldman investors and flipped it the next day for a decent 8% gain before it started falling after noon. I completely dismissed this stock and assumed it was another crash-and-burn IPO after I sold it and saw it continue it's decline.

I recall Cramer saying on 12/19 this thing would get upgrades in the following week and a half. The only brokerage I know to give UARM an overweight rating is Thomas Weisel Partners. Obviously this is not the most impressive brokerage house out there.

I personally don't believe this rise is merited, but damn, who wouldn't like a piece of this run?! But the disciplined trader in me doesn't want to chase something with out good reason. And certainly a P/E of 100 is kinda disconcerting.

What are your takes on the direction this thing is headed? Could this be the top or is there more upside?

[church mouse]

I am just loving this and hope it doesn't stop anytime soon! I bougt it
Will be anxious to see what Cramer says when he's back from vacation.
Beth Ann

[Pierre]

I'm out today @ opening. Don't want to get greedy.
Congrats Church mouse, don't know your entry price, but you were here from the beginning, I really admire that kind of fortitude.
Good luck to you and have a prosperous new year!

[32vickie]

Looking at the local sales Sports Authority, Dicks sporting goods… all were sold out of the under armor cold gear. Had to drive an hour to find a store that had the product (Cabela’s) for a Christmas gift. Seems that it was a hot product this year and was selling better than expected. Could this be what is driving the price up?

[pmb1010]

They had a 3 minute story on this company just now on cnbc.

Couple analysts giving it good recommendations (one of them associated with the IPO) but said it's a good product, flying out the doors especially during holiday time.

The big thing with this apparal is the way it "wicks" moisture away from the body in hot weather, and keeps warm in cold weather.

As they wrapped up, mentioned that this product is not patented, and that competitors like Nike or (cant remember the other) might see this and move in as competition.

[the_menace]

They had a 3 minute story on this company just now on cnbc.

Couple analysts giving it good recommendations (one of them associated with the IPO) but said it's a good product, flying out the doors especially during holiday time.

The big thing with this apparal is the way it "wicks" moisture away from the body in hot weather, and keeps warm in cold weather.

As they wrapped up, mentioned that this product is not patented, and that competitors like Nike or (cant remember the other) might see this and move in as competition.

Actually, Nike already has a similar product called "dri-fit" which is almost a perfect resemblance of the one under armour has. The only difference is that, UA has already established its product as standard with that kind of clothing among athletes especially football players (which is huge). The holiday is only a primer to their products due to demand for gifts but they also essentially have products that can be worn all-year long.

The "patent" would have been a great addition to prohibit competition but because of UA's pure specialization in this new line, the competition is limited to companies such as Nike, Reebok, etc who has established themselves to manufacture performance products.

[meth]

can the chasers say "ouch!"

[mhertz]

hehe, i'm glad it had a major pullback. didn't deserve to be trading at $40 (i think it should be another 10-15% lower). the $25ish that it was trading at 2 weeks ago is a better value.

[optimus25]

Hope people took some profit on this one.

[church mouse]

This one is having a great day again! I am still holding it from day one, even though Cramer advised taking a little off the table here and there.
Anyone else still in on this? Any thoughts on how high it will go?
I would imagine after today there will be some more profit taking...
Beth Ann

[optimus25]

Not a lot of history to make a good prediction. I'm sure a lot of the Technical guys on this forum can help you out.

[madcowdisease]

The thing you must watch with recent IPOs is that insiders are restricted from selling for a certain period of time. 6 months comes to mind for some reason. But once they are allowed to sell, usually they do. UARM would be a perfect candidate for this phenomenon since it is up huge from it's insider opening of the low teens and it's actual public price of $25. Just a word to the wise, watch your a$$ in the next few months.

[optimus25]

The thing you must watch with recent IPOs is that insiders are restricted from selling for a certain period of time. 6 months comes to mind for some reason. But once they are allowed to sell, usually they do. UARM would be a perfect candidate for this phenomenon since it is up huge from it's insider opening of the low teens and it's actual public price of $25. Just a word to the wise, watch your a$$ in the next few months.

6 Months also comes to mind. Put option a couple months from now?

[madcowdisease]

The thing you must watch with recent IPOs is that insiders are restricted from selling for a certain period of time. 6 months comes to mind for some reason. But once they are allowed to sell, usually they do. UARM would be a perfect candidate for this phenomenon since it is up huge from it's insider opening of the low teens and it's actual public price of $25. Just a word to the wise, watch your a$$ in the next few months.

6 Months also comes to mind. Put option a couple months from now?

Great minds think alike :wink:

[church mouse]

Cramer said last night UARM was going to 45! I would just love that!
Beth Ann

[madcowdisease]

Cramer said last night UARM was going to 45! I would just love that!
Beth Ann

Just get out before the insiders can sell their shares. Plus, I wouldn't listen to Cramer's "price targets". He just spews them out 'cause they sound good. Now i like Jim and have respect for the guy, but this is one area I wish he'd keep his mouth shut. No body unless they've done coparitive homework knows what a stock is fairly valued at and where it's going. When he gets manic during the lightening round I usually put it on mute.

[the_menace]

Cramer said last night UARM was going to 45! I would just love that!
Beth Ann

Just get out before the insiders can sell their shares.

I'd rather put stop on it and ride it out, Cramer might cause this in actuality to go up even higher...you never know.

[MrAnderson]

It will go higher this month when they annouce their earnings for 05'.

[MrAnderson]

One person opens their mouth from Goldman Sachs and it sinks $6. So much for the free market.

It will rebound. Why wouldn't it? It's an excellent company.

[optimus25]

The stock jumped too high too fast. Stock is trading at 69x earnings at this price...even after the pullback. Abercrombie is trading at 22x earnings.

Might be a good buy point though.

[englishman26]

I don't think it is a good buy here. I think it goes a lot lower. To get a PE in line with others in the market, or even itself before the earnings call, it needs to get a lot closer to $20.

[optimus25]

I don't think it is a good buy here. I think it goes a lot lower. To get a PE in line with others in the market, or even itself before the earnings call, it needs to get a lot closer to $20.

I'll retract my "good buy point" comment. Stock still expensive trading at 62X earnings. Agree that earnings need to catch up to the stock price.

[church mouse]

I was watching the after hours trading and thankfully got out while keeping a good profit. I would love a heads up when to go back in, though, optimus25.
Thank you
Beth Ann

[madcowdisease]

I was watching the after hours trading and thankfully got out while keeping a good profit. I would love a heads up when to go back in, though, optimus25.
Thank you
Beth Ann

Wait for the next "correction". It'll be in a few months when all the insiders get to sell their shares. Then watch this uppy come down. Timber!

[optimus25]

I was watching the after hours trading and thankfully got out while keeping a good profit. I would love a heads up when to go back in, though, optimus25.
Thank you
Beth Ann

After doing a little more research on IBD I think the stock might be a good mid term growth investment. ROE is perfect for this growing company. I have to admit that I have reservations for buying the company before the lockout period. I would probably buy it around 25-27.